Turn your new signups into active and paying customers — Faster.
Complex SMB software leaks value in the first 30-60 days with new users struggling to onboard.
Guidal fixes user activation across e‑invoicing, accounting, and time & attendance — with expert services and a powerful onboarding platform.
The user onboarding gap is crushing your growth.
- Average B2B SaaS activation is ~37.5%; FinTech can be as low as 5%.
- Nearly half of new users drop out in the first 30 days — before they see any value.
- A 25% lift in activation correlates with ~34% revenue growth within 12 months.
E‑invoicing: EU ViDA will accelerate SMB onboarding volumes; slow Time‑to‑Value (e.g., “first compliant invoice sent”) = churn before revenue.
Accounting: multi‑entity, VAT, and bank sync complexity derail first‑week value.
Time & Attendance: legal duty to record hours means many “reluctant users” — friction multiplies support load and drives tool abandonment.
Guidal fixes new user onboarding for complex SaaS products so your growth compounds.
We combine a hands‑on onboarding agency with a SaaS platform to automate user activation and onboarding. Your new customers get guided onboarding and faster Time‑to‑Value. Your company gets more satisfied users, higher signup to paid conversion, and fewer onboarding support tickets.
Onboarding Optimisation Sprint (2 months)
Audit → friction log → persona/JTBD flows → activation campaigns → prioritized roadmap. Designed for complex SMB products where speed to “Aha!” wins revenue.
Explore Our Services →Guidal — The Onboarding Assistant
Track onboarding stages in a kanban funnel, trigger behavior‑based emails, deliver persona‑specific in‑app guides, and personalize paths by JTBD — without extra dev work.
Get Early Access →What changes when your onboarding works
Revenue & Profitability
More activations → more paid users from the same customer acquisition costs in marketing and sales, shorter TTV and faster revenue generation.
Market Share
Keep hard‑won signups; convert users into satisfied customers that stay long term as they understand the value of your product.
Lower Support Burden
Deflect onboarding customer support tickets with contextual guides and activation emails, so your support team can focus on more complex edge cases — not setup basics.